• May 6, 2026 International Marketing Kotabe Asian Edition yourself laughing at the cleverly illustrative anecdotes and marveling at the sheer scope of the insights presented. This is a book that speaks to the adventurer in all of us, the one who yearns to understand the world beyond our immediate hor By Korey Brown
• Jan 9, 2026 Global Marketing Management Kotabe Helsen 5th Edition a global context This is where the art of understanding your target audience comes into play Instead of aiming for a broad generic target youre learning to identify specific consumer segments with unique needs and desires in various markets like 2 findi By Heloise Larkin-Homenick
